Moving Up a League
Progresso FC
ORANGE WALK, BELIZE
The Premier League of Belize is the top professional football league in Belize, featuring the country's best teams competing for national glory. Progresso FC is one of the founding teams, and recently changed their entire brand presence to match the name of their host city: Orange Walk.
Joshua Berman of BBG and Pitch Design Co. was tapped to execute the updated brand by longstanding client: Bowen & Bowen. Lettering execution by Jud Lively.
OUR ROLE
Logos, Iconography + Lettering
Identity System
Style Guide
Number System
“BBG did an outstanding job of framing and managing the design aspects of our new brand, helping us think in innovative ways and leveraging their experience to identify opportunities to maximize the potential engagement of the brand with the target consumer.
And Joshua was a pleasure to work with. He was thorough and disciplined throughout the brand development process, ensuring all the elements within the value chain were being considered. We look forward to working with Josh and his team again in the area of brand development.”
Progresso FC is brought to you by…
Pitch Design Co. is an agile team of strategic designers specializing in sports, education, and entertainment. We work with local and global partners to generate outsized impact and build memorable, valuable brands.
For more than 14 years, owner Joshua Berman has worked directly with clients to build brands that become fan-favorites. We help our partners define their niche, develop a brand strategy that speaks to their target tribe, and design bold, punchy identity and packaging systems that reflect their values and unique brand aspects.
Ultimately, every solution is designed to help you achieve the goals of your brand, whether that is recognition in your marketplace, fervent followers, or nothing but increased sales. We can't wait to work with you.