Our specialties are naming, brand development, and product design. If you need to change minds, generate value, or identify an audience, you need BBG.
Mind / Soul / Body
At the heart of what we do is brand strategy. Mind / Soul / Body is a metaphor we use in our signature brand strategy process. We work from the objective towards the subjective - clarifying our brand position and bridging the gap from goals to execution.
Mind - the most objective goals, distilled to a single brand strategy statement. This language is internal-facing, and is used as a north star for the rest of our work together.
Soul - we explore the context in which your brand will live. Brands don’t exist in a vacuum, and we want to understand our relationship to our greater context. We arrive at a living document of language: watch-words and phrases that guide our process and narrow our focus.
Body - This is the outward-facing portion of our brand, the part everyone sees and hears and feels. Creative direction combined with verbal cues make up the guardrails of our brand identity.
After walking through these three steps, we collaborate with your team to apply this brand strategy and creative direction to your brand identity, marketing, technology, and any touchpoint.
Brand Strategy Statement
MIND / SOUL / BODY Brand Strategy
Marketing Objective Planning
Qualitative Competitor Analyisis
Target Audience Personas
Messaging & Voice
Print Collateral Design
Sales & Marketing
Catalogs / Look books
Pitch Deck Design
Analytics & Insights
Sell Sheets & Leave-Behinds
Trade Show Booths & Materials
Content Generation Guidelines
Video Concept & Production
UX / UI Design
Content Management Systems
Mobile UX / UI
iOS & Android
Video Presentations: Promotional & Sizzle Reels
Interactive and Online Newsletters
Support & Ongoing Maintenance
Analytics & Insights
Point-of-Sale / Retail
Concepts & Prototypes
Packaging & Shipping Design
Custom Interior Art
Tags & Talkers
Traditionally considered one of the creative industry’s “dark arts,” naming is a specialty of the BBG team. We approach naming like a mix of information architecture, contextual research, and instinct. Like an identity, website, or package design, your naming conventions should be intuitive and memorable. It should be simple for customers to navigate to the brands they want. We’re here to help.
“We wanted additional naming options to consider from an experienced external expert, and BBG did a great job of providing strategic and thoughtful solutions.”
- Ben Hafele, Lean Innovation Manager